I help B2B founders and growing teams build the sales infrastructure, playbooks, and pipeline motion that turns early traction into repeatable revenue.
Most B2B startups hit the same wall. The product works, early customers love it — but growth stalls because there's no system behind the selling.
You're chasing every lead that looks remotely promising, burning time on deals that were never going to close.
Every deal is different, muscle memory can't scale, and hiring a rep means starting from zero with no playbook to hand them.
Word-of-mouth got you here, but it's unpredictable and you can't build a forecast on it. Outbound feels overwhelming to start.
$200K+ base before they've built anything. You need senior-level expertise now, not after your next funding round.
Deals live in spreadsheets, email threads, or a CRM nobody trusts. You can't see your pipeline clearly, so you can't manage it.
You need a sales motion that works now — not after an expensive hire takes months to ramp and realizes the playbook doesn't exist yet.
A clear, four-step process that turns a chaotic sales function into something repeatable, scalable, and sellable.
We audit your current motion — ICP clarity, messaging, process, pipeline — and identify the highest-leverage gap in your sales system.
I build the foundation: ICP definition, sales stages, outreach sequences, qualifying criteria, and CRM structure — all tailored to your product and market.
Weekly working sessions to run the playbook, coach your team on live deals, and refine the approach based on what's actually happening in the field.
Once the motion is working, we systematize it — hiring kits, rep onboarding plans, and comp models — so the next hire ramps in weeks, not months.
Pick the engagement that matches where you are. Most clients start with a Sprint and convert to a Retainer.
I work with a small number of companies at a time. Here's who gets the most out of this.
Post-product-market fit, scaling beyond founder-led sales for the first time.
Clinical product ready, commercial motion not yet built. Need enterprise sales expertise.
Consumer-first companies entering B2B and needing a completely different sales approach.
Just raised, need to build the sales infrastructure before wasting runway on the wrong hires.
VP Sales or CRO who just joined and needs to build credibility + a playbook fast.
Profitable on referrals but hitting a ceiling. Need to build a real outbound motion.
With 20 years of combined experience scaling B2B sales motions and consulting on go-to-market strategy, I've seen every version of this problem — from pre-revenue chaos to broken processes inside high-growth companies.
Now I take that playbook and build it for startups and growing teams who can't afford to figure it out on their own — and can't afford not to.
In 30 days we had a defined ICP, a real outbound sequence, and a pipeline that actually made sense. Before this, we were just reacting. Now we have a process.— Founder & CEO B2B SaaS · Series A · 35 Employees
No — most clients are either pre-sales-hire or just made their first hire. In fact, the earlier you build the process, the less ramp time your future reps will need. A GTM Sprint works well before you hire anyone.
You get senior GTM leadership without the full-time cost. Instead of hiring a VP of Sales at $200K+, you get the same expertise applied directly to your company for a fraction of the price — and you can cancel anytime.
Minimal on your end. For the Fractional GTM retainer, we have one 60-minute weekly session. I do the rest — research, playbook builds, async reviews — independently between calls.
B2B across SaaS/tech, retail and commerce tech, life sciences and healthtech, and vertical software. I don't work with consumer businesses or financial services (regulatory complexity makes the GTM motion different).
Absolutely — that's actually the most common path. The Sprint lets you see the quality of work and build trust before committing to a monthly engagement. Sprint clients get a discounted retainer rate if they convert.
Book a free discovery call. I'll ask about your current motion, where you're stuck, and what your goals are. If I think I can move the needle for you, I'll say so. If not, I'll tell you that too — and point you somewhere better.
Book a free 20-minute call. No pitch, no pressure — just a direct conversation about where your GTM is broken and what it would take to fix it.
Currently accepting 3 new clients · Engagements start within 2 weeks